THE GHOST FESTIVAL, WHICH DID NOT TAKE PLACE ON FEBRUARY 27 & 28, 2021 WAS THE BIGGEST SOLIDARITY CAMPAIGN FOR SWISS MUSICIANS UP TO THE PRESENT DAY / IT WAS UNIQUE AND FASCINATING TO SEE HOW MANY PEOPLE FROM ALL BACKGROUNDS, AGES, AND LANGUAGE REGIONS OF SWITZERLAND GOT EXCITED ABOUT THE SAME CRAZY IDEA IN SUCH A SHORT TIME / THE GREAT SOLIDARITY OF THE NONVISITORS AND FESTIVAL SUPPORTERS, AS WELL AS AMONGST THE PARTICIPATING MUSICIANS, HAS CREATED A SENSE OF COMMUNITY, WHICH IS NEEDED MORE THAN EVER IN THESE TIMES / THE GHOST FESTIVAL HAS INITIATED A DIALOGUE IN SOCIETY AND HAS SERVED AS AN INSPIRATION FOR OTHER SIMILAR CAMPAIGNS / IT IS THEREFORE PROOF THAT SOLIDARITY CREATES MORE SOLIDARITY, A FACT WE ARE PARTICULARLY HAPPY ABOUT / AT THIS POINT, A BIG THANK YOU MUST BE EXPRESSED TO ALL THOSE WHO HAVE somehow CONTRIBUTED TO THE SUCCESS OF THE GHOST FESTIVAL, WHETHER IT WAS BY BUYING A TICKET, AS A SPONSOR OF THE FESTIVAL, ENGAGING ON SOCIAL MEDIA CHANNELS, OR SIMPLY by STICKING A STICKER ON A LAMPPOST / THANKS ALSO TO ALL THE COLLABORATORS WHO, IN ADDITION TO THEIR PROFESSIONAL WORK, GAVE ALL THEIR PASSION, HEART AND SOUL TO THE PROJECT AND DEDICATED THEIR LIVES TO THE GHOST FESTIVAL FOR NEARLY THREE MONTHS / WE WOULD ALSO LIKE TO EXPRESS OUR SINCERE THANKS TO YOU, DEAR FAMILIES AND FRIENDS / YOU HAD OUR BACKS AT ALL HOURS OF THE DAY AND NIGHT, SO THAT WE COULD ACCOMPLISH OUR WORK / AND, OF COURSE, A BIG THANK YOU goes TO ALL OF YOU WHO ARE READING THESE LINES RIGHT NOW / IT WAS GREAT TO BE WITH YOU
THE GHOST FESTIVAL IN NUMBERS: / GROUPS 297 (234 DE, 50 FR, 10 IT, 3 RÄTO) / BENEFICIARY MUSICIANS 1'257 / E-MAILS SENT BY THE GHOST CLUB 11'357 / FAX 1 / FIRST FESTIVAL MEETING NOVEMBER 17, 2020 / HOURS WORKED BY COLLABORATORS 3'330 (713 HOURS FOR FREE) / CIGARETTES SMOKED BY THE GHOST CLUB 21'653 / TOTAL INCOME OF THE FESTIVAL 1'575'785.– (PURCHASING POWER) / TOTAL EXPENSES OF THE FESTIVAL 239'175.– (COSTS) / TOTAL EXPENSES VS. TOTAL REVENUES 15:100 / GHOST ORCHESTRA CD 2'000 (NET INCOME 17'105.80 donated to the npo Surprise) / HEART AND SOUL PUT INTO THE REALIZATION BY GHOST CLUB 90 KG / MERCHANDISING ORDERS 2'318 / MERCHANDISING ITEMS SOLD 4'556 / NET MERCHANDISING INCOME 70'236.– / A2 POSTERS NATIONWIDE 10'000 / PRESS COMMUNICATION 199 (197 POSITIVE, 2 NEGATIVE) / SOCIAL MEDIA Followers 10'200 (64% f, 36% M) / SOCIAL MEDIA HASHTAG USAGE #Ghostfestival21 30'000 / SOCIAL MEDIA IMPRESSIONS 2'000'000 / SOCIAL MEDIA POSTS 327 / FESTIVAL PARTNERS 63 / FESTIVAL PARTNERS SUPPORT CONTRIBUTION 95‘500.– / STICKERS 50'000 / TICKETS FOR ONE DAY 7'650 / TICKETS FOR TWO DAYS 7'959 / VIP TICKETS 5'441 / NET TICKET INCOME 1'035’556.– / AMOUNT OF SUPPORT PER MUSICIAN 1'063.– / FESTIVAL WRISTBAND MAILED OUT 5'587 / MUSICIANS WAIVING THEIR FEES 40 / EVENTS ON THE WEBSITE 1'300'000 / WEBSITE PAGE VIEWS 407'692 / WEBSITE AND SOCIAL MEDIA REPORTING PERIOD FROM JANUARY 10 TO MARCH 14, 2021 / WEBSITE USAGE TIME 1MIN 10SEC / CONTRIBUTORS: ANITA SCHAUB / BALDY MINDER / BASIL ANLIKER / CAROL KESSLER / CHANTAL WYSS / CHRISTOPH PUMBA RIS / CHRISTOPH STALDER / DOMINIK GYSIN / ELODIE ROMAIN / FIRE WIDMER / FLO EICHENBERGER / FLO SPRING / GISELA FEUZ / MICHAEL KAUTER / NICOLAS DÄHLER / NICOLE BALSIGER-GERBER / PAUL BURKHALTER / REGULA FREI / SERGE BERTHOUD / SIMON STANOVIC / TIM DÜRIG
